Bulgari, a luxury brand known the world over, recently announced new face of the brand is none other than the debut of actress Julianne Moore. Bulgari spokesman said Moore was chosen for the brand because of its "inescapable magnetism" and "eternal charisma," which symbolizes beauty and ideals of a perfect woman Bulgari. The actress will be the model of exclusive jewelry label for next Spring / Summer 2010 campaign. Recently, Moore bags a nomination for Best Supporting Actress for her role in the movie A Single Man, which also stars fellow A-listers like Colin Firth, who is also the first foray of designer Tom Ford to management.
The ads, which are called "Eccentric Charisma" will debut in February 2010. The campaign marks a new direction in the aesthetics of the brand of jewelry, as it focuses less on the products and the overall feel of the Bulgari lifestyle. Moore, who has been nominated four times for an Oscar, is seen wearing Bulgari jewelry exclusive, watches and other brand accessories. The campaign was shot in Beverly Hills, California by renowned high fashion photographers Mert and Marcus Piggot Wings. Some of the items to be presented in the ad include a 115 carat emerald teardrop Colombia and diamond earrings.
Some of the exclusive items for spring / summer 2010 are new clutches streamers and bracelets made of leather. Serving as a backdrop to the campaign are super luxury peacock feathers, satins and brocades jewel-tone. The spring / summer collection are often seen by the fashionistas, editors, media and the general public, and that sets the trends for the season. Bulgari's new collection has gotten much buzz and anticipation of the line to be launched is palpable among fashion followers and critics. The success of the campaign will be a sign of whether luxury brands can actually increase after a fall during the recession of the economy.
Bulgari was founded in 1884 and for over a century, the name has been synonymous with luxury and elegance. Mark of the mark is usually written as "Bvlgari" in the style of ancient Rome. The brand name is derived from the surname of its founder, Sotirios Voulgaris Greek. Besides jewelry, Bulgari is a total luxury brand, which also has accessories, hotels, perfumes, handbags and watches. It is also known for its beauty products including super luxury facial cream is considered as the best face cream is part of some high-profile clients including celebrities and supermodels.
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